Our main focus was simply to send our message to only WhatsApp users.

We would have done what we wanted to be able to advertise in WhatsApp but there was no ad space for us in WhatsApp so we decided to create a new one.

So our main Creative ides was: "Advertise in WhatsApp Legally" In other words,

"Explain the differences between Bip and WhatsApp in the Whatsapp App" was our main creative idea.

We added a little code to the WhatsApp share buttons on mobile websites.

Thanks to the code, when the visitor clicks on the WhatsApp Share button to share any content, the content was displayed on the cell phone of the person, to whom it was shared, with the text:

Content title of shared page

And a feature that was available on Bip and not in WhatsApp.

The target group were able to download the application with a download link that was integrated with the

‘’Didn’t you try ‘Bip’? Download Now, text.

Results

Our project was published in the largest 20 websites in Turkey.

8 million shares occurred from 20 different website in a month.

340.139 people clicked on our download link in the WhatsApp platform and passed from WhatsApp to our platform. In other words, they downloaded our application to their phone.

7 million people, whom we have identified as our target group, have read our advertisement text on the WhatsApp platform and their awareness raised about the differences between Bip and WhatsApp