Cannes Lions

TABLETS

McKINNEY, Durham / SAMSUNG / 2014

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

A lot of techy jargon has been invented to draw people to certain devices. In this spot, Samsung points out a simple truth: When it comes to picture quality, the only thing that matters is picture quality. Instead of inventing a new term to one-up the competition, Samsung focuses on what its product can do.

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