Cannes Lions

Tackles in the City

TBWA\HAKUHODO, Tokyo / AIG / 2017

Awards:

1 Shortlisted Cannes Lions
Film
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Overview

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OVERVIEW

Description

The film opens with group of All Blacks players appearing in Shibuya, one of the most crowded city in Tokyo, out of nowhere. Suddenly, the players starts dashing towards random pedestrians and tackling them to the ground. Onlookers are astonished by this sudden tackle, but as they look closer they realize what comes afterwards. After the tackle, we see shots of truck spinning out of control and crash and a billboard falls to the sidewalk. ALL BLACKS were preventing injuries and accidents from happening, personifying AIG SONPO’s commitment to protect its customers with ACTIVE CARE, risk prevention.

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