Cannes Lions
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2013
Overview
Entries
Credits
Execution
Collaboration of Sogang Univ. Graduate School of Media research team and Hyundai Motor Company.
Mechanism sub.> Through 'player' and 'amplifier', music source is converted into the frequency which the hearing-impaired can feel best. Built-in 'tactile speaker'plays the processed music.
Music is converted into vibration.
Music that you listen to through your fingertips.
Music seat that is really special.
Outcome
We took this seat out of car and into the world. To deaf-mute schools, to sign language cafes.
We started an on-line donation program. With every 1,000 likes, 1 free seat goes to a deaf-mute school.
Making music exciting and fun.
For those who can hear.
And those who cannot hear.
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