The idea was to create a profile on Instagram for every single people registered as missing, using the NGO database. The profiles would contain a lot of info, such as photos, dates and locations where they were last seen, as well as images simulating the way they would look like today. The profiles were then compiled on @ajudeaencontrar(tagtofind) and Instagram users would be invited to tag them in their posts. So the pictures of missing people that were once hidden in an office or placed on a wall somewhere, would now be available nationwide through a social network that uses pictures as its main objective.

A profile on Instagram was created to every missing person registered, filled with info such as photos, dates and locations where they where last seen, as well as an age simulation drawing made by the Brazilian police. The missing people profiles were then compiled in a major single profile named @ajudeaencontrar(tagtofind), presenting to every visitor a list of people they could later tag on their posts. Instagram users were invited to post photos while holding a blank sheet, tagging as many missing people’s profiles as possible. Celebrities and famous blogs joined the project and used their influence to spread the word around therefore turning it into a viral. In a few months the number of posts and impacts increased enormously. As long as someone is missing the work will always be in progress.

- Zero Budget.

- 3.399.514 people have visited the profiles, and that number incredibly increased the chances of finding someone. The more people visit the profiles, the more missing people will be able to return to their beloved ones. And that is what every missing people’s families want. And that is why their work will always be in progress.