An interactive concept where Time, Fortune and CNN readers/viewers voted on a number of topics that they believe will have the biggest impact on their lives in the future. Each month Time.com, CNN.com and CNNMoney.com users were encouraged to vote on key topics within an umbrella theme (Business, Social, Technology & Security). The results of the voting were then published in Time and Fortune magazine, and aired on CNN each month.

The campaign delivered 20,000,000 TV, press and online exposures which resulted in a 15-30% increase in Zurich’s key brand attribute scores (such as “understanding change” and “competent in insurance”). The voting results also provided quantitative evidence of the target audience interests for the overall brand’s messaging strategy.