Cannes Lions
JWT COLOMBIA, Bogota / FORD / 2012
Overview
Entries
Credits
Outcome
One week after the video was launched visits to Ford's website doubled. Here people could learn about MyKey and other technologies.One month after the activity all available Ford Explorers with this technology were sold.People made comments that proved how engaging this idea was (For example: "Hahaha.. That way I would definitely lend my car." and "This is the only way you can lend a Ford.")
Similar Campaigns
12 items