People with disabilities are not a part of our society in many aspects of our lives.

Through advertising Pro Infirmis, a NGO for the rights of people with disabilities, has made its goal and function in society the subject of discussion and makes us aware

that people with disabilities should be a part of our society in every aspect of our lives. Raising awareness for people with disabilities. 1000 Billboards and Posters.

The take over of popular well known campaigns. The starting points were very popular well known campaigns in Switzerland. We recreated these advertisements faithfully. Main protagonists were not the well-known models but people with trisonomy 21, amputations, kyphoscoliosis, microsomy, spinal muscular atrophy, malformation.

Main protagonists were not the well-known models but people with trisonomy 21, amputations, kyphoscoliosis, microsomy, spinal muscular atrophy, malformation.

In the well-known Swiss advertisement for Appenzeller cheese people with disabilities take on the role of the original models. In the Galaxus billboards with the football club disabled footballers play the leading roles. By the way, this club really exists. In the advertising for Mobiliar Insurance people with disabilities happen or cause small accidents.

The campaign could raise awareness for people with disabilities. Almost all print editions of the largest Swiss newspapers wrote about the campaign.

It was also a topic in various online news channels and discussed and shared on social media.