In 2024, Schweppes is making a fundamental shift in its brand platform by focusing on those who really drink and love the brand (80% of consumers): 50+ year-olds, those with experience, maturity and an acquired taste. Those who take their time and savor life.

A new platform was launched by this campaign, the aim of which was to highlight the drinks that define themselves as neither a soda nor a soft drink, but as a beverage that takes time to enjoy.

Taking it slowly does not mean wasting time. The "5 minutes more" song sung by Sinatra is perfect for the film.

The title meets the double challenge of accompanying the "sobremesa" sequences, the relaxed moments so dear to Schweppes, while at the same time marking the explosions of the various clocks as exclamation marks. It is Sinatra's genius that combines these two aspirations: a smooth voice counterbalanced by a dynamic and punchy orchestra.

It's the sound of the golden age, the sound of moments you'd always like to prolong.