Cannes Lions
AGENCE LIMITE, Paris / ACTION ENFANCE / 2015
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A boy, about 10 years old. He looks sad and scared, as if lost in a dark and frightening world. He looks us straight in the eyes. The violent voice of an adult threatening him can be heard in the background, like a memory from the past.
In the distance before him is a brick wall, blocking his horizon.
Then images of his arrival with his little sister at the children charity's shelter. The child then starts to run towards the wall, determined and full of energy. While he is racing towards the wall, memories from his time at the shelter come back to him, those moments that gave him the strength to move forward and to build his future.
The child then jumps over the wall in a single leap, in a smattering of bricks. On the other side of the wall, we discover the adult he has become. He looks us straight in the eyes, radiant. Smiling at us as he dusts off his shoulder.
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