Cannes Lions

TALK TO FRANK/DRUG AWARENESS CAMPAIGN

PROFERO, London / CENTRAL OFFICE OF INFORMATION / 2005

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OVERVIEW

Description

Frank is a free and confidential source of unbiased information about drugs. Our aim was to develop the Frank brand to target teenagers online. We used a broad range of messages and interactive formats to offer impartial advice and build affinity with Frank.This transitional advert appears in between web pages, whilst a new page is loading. The ad clearly demonstrates how taking drugs can effect your performance at school, college or work.

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