Governments included, nobody cares about torture victims because nobody is aware that 125,000 of them are actually living on French soil.

Our idea was to make these invisible people, visible.

That's why we recorded real audio testimonies of real victims and engraved them on real medical X-rays.

The result is a surprising vinyl record made of X-rays that we launched as a real rock band called « Talking Bones »

The product is a record made of medical X-rays.

For the engraving part we used an old technique used by the Russians during the Cold War for importing prohibited American Rock’n’Roll under Stalin’s reign.

After months of research we found only one company able to take this technique and adapt it to modern X-rays.

To surprise the influencers, we wanted these 50 x-rays records to really look like a real Rock band’s.

This is why we created a fake Rock band named Talking Bones and designed fake record sleeve.

We purposefully used blue and white on the record sleeve to recall the medical X-ray chroma.

We also covered the face of the girl on the sleeve to give another visual indication that this record is about “hidden testimony”.

Sent to 50 influencers these records generated

250+ PR articles

9.5 M media impressions

200K mentions on twitter and Instagram

+170% website traffic increase

1 ex minister of health embraced the cause and decided to actively lobby the French government.