Cannes Lions

TAMPAX

LEO BURNETT ITALY, Milan / PROCTER & GAMBLE / 2009

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Overview

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Credits

OVERVIEW

Description

The naughty side of Mother Nature is captured when she wanders around delivering period to every girl.Her sarcasm gets to the point of calling the period her monthly gift for women.

Execution

No one wants to deal with a period. But the idea of outsmarting your own nature makes you quite omnipotent. Here's the background of the 'Outsmart Mother Nature’ campaign, where the naughty side of her goddess is captured while she wanders around delivering periods to every girl. Her sick sense of humour gets to the point of calling the period her “monthly gift” to women. This video presents with an ironic twist all the most common insights on period (it always comes at the wrong moment, it makes you feel gross, you cannot wear what you want…)

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