Since the beginning, what set Globant apart from the competition was that they created digital solutions for their partners with a focus on their consumers. Our brief for this film was to establish Globant as a B2B2C (Business to Business to Consumer) by comparing itself with the old and traditional companies that refer to themselves as B2B.

A team of executives are brainstorming to define the target of one of their clients. This is Globant's direct competitor, since both are in the same business. The team of executives uses a very amateur and old-fashioned way to define the target, and from the lack of knowledge of each of these employees they are saying totally different characteristics, almost impossible to define a real consumer.

Finally one of the executives says that they have found the target, everyone is happy to reach a result. But at that very moment a kind of monster enters the room where they are, the executives remain silent and scared, until the monster tells them that they have not created a target but a targetstein. The frightened executives start screaming. A situation that exposes Globant's competition in its knowledge of the consumer when delivering a technology solution, leaving it as a bad option.

The campaign succeeded in making +1.7% of Globant’s audience more likely to be aware of the brand after seeing the ads. And +1.4% of the audience to be more likely to recall it.

Not only were people more aware, but they also showed an increased interest in it, represented by the search intent of the brand name: we achieved +10.1% impressions and +3% clicks versus the last campaign. In fact, people who watched the campaign had x21 more chances of searching Globant vs someone who didn’t. [3]

After the campaign aired, Globant’s LinkedIn followers increased by +35% above the monthly average, Instagram’s by +23%, Facebook's by +51%, and Youtube followers doubled the average growth per month. [3]

Only in the first month it achieved 633K Impressions, with nearly 20% of viewers completing their views, 24.1K Interactions and 285K views.[3]