This was a hidden-camera action in which young men, that don't eat at home any more, received a dish cooked by their mothers at a restaurant near their work.

We chose a few victims, we went to their favourite restaurant with hidden cameras, and gave them a dish they already know but with a very special surprise… A brand new Chef… Their moms.

This activations was very successful among Mexican mothers, so much that they started requesting the recipes through different Philadelphia contact points such as social networks and phone. They even asked that Philadelphia do the same activation with them for their own sons and daughters. Thanks to the success of the activation, Philadelphia is preparing a way to bring the taste of home to more workers around the country.

Now mothers consider Philadelphia as the “ingredient” capable of making their dishes more appealing than the restaurants'.