Nestle Professional is one of the world’s largest food providers for the service industry, yet the sales team was not performing.

The problem was an apathetic sales team, disheartened by a lack of industry knowledge or the most basic sales techniques. We were tasked to make the global training material for their sales team; to teach them about their industry; to give them the tools to succeed and to motivate them to become better salesmen.

We created the “Thought for Food” campaign, allowing us to condense mountains of information into quirky digital learning tools.

To achieve this, we created a specific identity for the programme and crafted an iconic visual language for all the elements.

Our simplistic and modern illustrative style insured that our message transcended language and cultural barriers, allowing it to be utilised worldwide.

From digital to print, and even as far as direct mailers and comic books, the Thought for Food campaign, with its unique look-and-feel, was easily adapted across the board, creating a holistic execution that kept people coming back for seconds.

The Salesmen reported that the campaign strengthened, built and prolonged client relationships.

82% of respondents reported a vast improvement on content and the meeting of the programme’s objectives. The feedback was that the campaign was well received and loved in all of the regions it was sent to, and it was therefore rolled out to additional countries and divisions