Cannes Lions
REDIFFUSION Y&R, Mumbai / TATA / 2016
Overview
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Credits
Description
We placed the front and the back of a real GenX Nano on the panels of a revolving door. As young aspiring car buyers walked in, everyone immediately connected the idea to the GenX Nano’s marvelous shortest turning radius, each time the doors moved.
Execution
To prove that it has the shortest turning radius for any Indian car which lets the Nano negotiate all sorts of sharp and intricate turns, maneuver impossible angles and park easily in tight city corners, we placed the front and the back of a real GenX Nano on the panels of a revolving door. As young aspiring car buyers walked in, everyone immediately connected the idea to nano’s marvelous shortest turning radius, each time the doors moved.
Outcome
The GenX has been a game changer for the Nano. As a redesigned car, positioned as a smart city hatchback, the GenX has managed to successfully convince a host of buyers that the Nano’s biggest USP is it’s amazing performance as a city car in city traffic conditions. Sales have become consistent, more young families are buying the car and the Nano is seen as one of India’s big turn-around stories since it’s revamp.
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