- In order to reach the largest audience, the agency recommended a multimedia campaign using Television, Internet, Print and Radio. On top of impactful and integrated formats on all media, the agency implemented a special partnership on TV with #1 national channel: TF1. A series of 5 short "fake" TVCs were produced to parody the traditional and original TVCs broadcast in the same commercial break (Peugeot, Orange, Danone, Kraft Foods).- A specific "wee-wee break" film was also produced and broadcast in the middle of the commercial breaks. Finally, "Bienvenue chez les Chtis" announced the upcoming programmes (Star Academy, les Experts...) through a short 'coming next'.

- 2,7 million DVDs sold- The highest sales volume ever in the Franch DVD Industry- A amazing distribution network which covered the smallest cities in France with sales in post offices and small supermarkets which usually don't have space to sell DVDs.