Once the web page, that the user has pointed his browser to, loads, a duster wipes out the content of the web page. And once the user’s attention is captured, the warning of the impending tax crisis and the solution – our product, is presented.

The duster, in this case, is a visual analogy to what Income Tax does, to salaries in the month of February and March.This Creative resulted in an Average Click Thru Rate of 24.6% in a medium where the industry norm is 0.4%