Crafted in honor of International Women’s Day 2024.

The directive was clear: to seamlessly integrate TCL’s iconic Chinese Theatre into a narrative that not only resonates but also adds substantial value to the esteemed '#TCLforHer' initiative. Moreover, the film was designed to subtly showcase TCL products as integral components of the storyline, enriching the viewer experience with their presence.

In a cinematic tapestry woven with finesse, two parallel narratives unfold, each tracing the journey of a formidable female protagonist across distinct eras.

With unwavering resolve, these two protagonists epitomize the essence of determination, each steadfastly pursuing her aspirations amidst the constraints of her time.

Grounded in a fervent belief in gender equality, both actresses epitomize resilience, refusing to yield to the injustices and biases that dot their paths.

Their paths to success were not paved with ease; instead, they forged ahead through perseverance and unyielding dedication, embodying the indomitable spirit of resilience.

This International Women’s Day 2024 campaign proved to be a transformative endeavor, elevating TCL's brand presence, amplifying its reach, and fostering deeper engagement. Beyond mere marketing, it stood as a poignant homage to the courageous trailblazers who courageously championed gender equality.

The illustrious TCL Chinese Theatre, steeped in history and significance, served as more than just a backdrop; it emerged as a poignant link to Dorothy’s enduring legacy. As the venue where her film, "The King of Kings," first graced the screen upon the theatre's inaugural opening, it symbolized a powerful connection to her indelible imprint on cinematic history.

Currently the campaign is still running in the month of April 2024. Approximately 38 million impacts will be achieved by the end of the campaign period.