GoRyoku included Theanine & Catechin is a new teabag drink which focus on the target that are conscious of health and environment.However, many health tea brands have already launched as competitors in Japan.Yogi/Yogini(Yoga people), who are smart life designers health and eco conscious, have a great influence on the target consumers.GoRyoku is spread out by Yoga people, because the target consumers, who are health conscious, admire Yoga people.It doesn’t set RTB (Reason To Believe) on physical character, but it set RTB that GoRyoku is a popular brand amongst yoga people.

(Seeding)We held the seminar for Yoga instructors before GoRyoku launch.Employed top yoga instructors as endorsers of GoRyoku. Employed top yoga instructors as endorsers of GoRyoku.

We supported their activities in order that instructors believe GoRyoku to be my brand.All Yoga activation was archived in brand site.(Expand)One Minutes YOGA Program as an easy yoga was developed by advisors.It worked as branded contents for target consumers in magazines, book, website and events.TVC on-aired with the purpose it led brand site in which the consumers could find archive of Yoga info, or Yogi/Yogini’s blog.