Cannes Lions

Tea

McCANN MANCHESTER, Cheshire / ALDI / 2017

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Aldi’s ‘We’ve Gone Totally Rio’ campaign puts a colourful Brazilian twist on Aldi’s usual outings, as we see the nation’s favourite gin-drinking gran return for some time under the Copacabana sun.

The campaign was created to celebrate Aldi’s sponsorship of Team GB, it ran during the Rio 2016 Olympics Games when the sponsorship was most relevant.

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