Cannes Lions
OGILVYONE NEW YORK, New York / IBM / 2006
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Roll over this multi-media banner, and it plays the campaign’s compelling launch commercial where CEOs, doctors, government leaders, students and business people declare their “specialness” to the tune of the Kinks’ classic, “I’m Not Like Everybody Else.” The banner then expands to reveal proven success stories featuring companies who have worked with IBM to infuse innovation into their products, processes and people.
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