Cannes Lions
MOTHER, London / TED / 2018
Overview
Entries
Credits
Description
It’s 2118 and AI robots have been around for a hundred years. Just long enough for its third generation to become rich, lazy and entitled. Archie is one such AI who has come to see Dr. Judith for some AI Therapy to deal with his millennial malaise as a wealthy, educated and rudderless grandchild of Alexa and Siri.
Execution
AI Therapy is a 2.5 minute film. It was the first of three short films commissioned on the theme of Age of Amazement screened during the TED2018 conference.
The film launched live on stage in front of 1000 people in the audience. It was simultaneously steamed live to hundreds of thousands of world’s most influential thinkers. Later, it was distributed to millions via TED’s online channels.
Outcome
The primary audience, the TED2018 conference, was 1,000 strong. Additionally, it bought new audiences to TED via 50 overwhelmingly positive articles across creative, futurology and cultural titles.
And most importantly, it made everyone in the room laugh.
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