Working together, the teams shared (and debated!) design concepts, prototypes and sketches on a daily basis. We conducted frequent usability tests and made quick iterative revisions, improving the viewer experience down to the smallest detail. The design that resulted from this collaborative effort merged into TED’s in-house development process to complete the rebuild of TED.com from the ground up.

The result of the redesign was a simple, elegant, responsive website featuring a cinematic video experience that works seamlessly across any device. Viewers can dig deeper into any idea that sparks their curiosity, with recommended reading lists, scientific papers and other documentation on the page. Subtitles and an innovative auto-scroll transcript allow for viewing in 100+ languages. The redesigned TED.com also includes a 'Track Your Influence' feature, which gives viewers personal sharing links and tallies the views they send to the talk. TED’s mission is “Ideas worth spreading,” and this feature celebrates the power of individuals in that effort.