The client is a teenager-oriented hotel (designed for teenagers).The Express Beat usually fills up during the summer with many wild teenagers desperately looking for fun and mayhem. Instead of trying to avoid that image using beautiful shots of the lobby, we decided to speak the naked truth. This series of ads portrays the adventures of three young guys with a camcorder, doing what they do best: nothing special. In the meantime they get injured and harass the hotel's staff. But that's fine; this hotel is the only place that would let them get away with it.