ObjectiveTo establish TMN (mobile operator) as the main sponsor of Fantasporto, an important fantasy Film Festival in Oporto.StrategyWe created a real time, mobile-related ARG (Alternate Reality Game) called “Help Tiago”.

It involved the disappearance of Tiago, one of Fantasporto’s organizers, who was trapped somewhere in a basement with only his cell phone as a way to communicate.

Tiago had intercepted a plan from a blogger to destroy the Film Festival and was on his way to the Police when he was kidnapped.