Alongside popular family sitcom Beck&Bondi, cult podcast The Bruno Bondi Show is another element of Swisscom Fixnet’s cross-media strategy.

Every Friday the offbeat Bruno Bondi podcasts the latest episode of his homemade radio programme. With categories such as Podfather and Gentlemen’s Club, he takes his listeners through the ups and downs of everyday life, talks to celebrities and tries to finance his show with a plug for Swisscom Fixnet.

In its first 14 weeks the podcast and the website www.brunobondishow.ch notched up almost 40,000 hits. The same period saw Swisscom Fixnet’s image ratings soar amongst the young target group.