Cannes Lions

TELECOMMUNICATIONS

MATE COMMUNICATIONS, Seoul / SK TELECOM / 2010

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Androboi keeps eating away all kinds of smart IT devices. Consequently inside Androboi’s stomach, we find all kinds of smart devices dancing around, having a blast. The commercial illustrates the unlimited, boundless, openness of an Android phone’s OS.(Female) You! Androboi! What’d you gobble down this time?!

Oh my god! Look at that stomach! You’ve got to be kidding me!

Hey! Open your mouth!

(Narration)Android, making every ‘smart’ in the world go wildIn a word, Smar – T(Caption) Android + TSmart + T

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