We created an impressive online game: Pixel Hunt.A microsite showed a 5 million-pixel picture, taken with the camera phone. 100 LG Optimus phones were hidden inside 100 pixels of the image and users had to hunt for them.

Those who found a winning pixel won a phone right away.

In less than one month, all the 5,000,000 pixels were clicked, more than 300,000 users visited the website, and 100 lucky winners won their brand new phone.