The voice services of telco operators are dropping continually. People chat more, than talk. So, when O2 came with the unlimited calls proposition, we had to come up with campaign that would underline the importance of human voice and calls.

O2 a slovak telco operator gave thousands of people an unique opportunity to delight their close ones in a very personal way. On the O2 website, they could record a short message. The soundwave with their voice was automatically turned into a 3D model directly on the website. And printed out on a 3D printer as a pendant representing the unique voice and message from the sender.