Design the “T world” stores to increase customer satisfaction by using seasonal elements. Design point-of-purchase advertising materials that let customers experience the “T” brand, while lowering company production costs and boosting utility.

We selected seasonal items that are useful in everyday life, transforming the character of POP material. They were organised by season, e.g. a bookmark for spring, a fan for summer, and a postcard for autumn. The customers automatically wanted to take the materials with them.

Customer satisfaction with in-store décor elements was 59.6% higher than the figure for competing stores. The satisfaction rate rose at least 0.6 percentage points after the new program was implemented. Inexpensive paper was used, allowing three times as many POP materials to be produced this year for the same outlay made last year. Employees were also very satisfied with them.