The Halloween Millionaire Raffle is a lottery game that gives players the best odds to win up to $1,000,000 because it has only a limited number of tickets available. The client asked us to create a campaign that would not only drive ticket sales, but drive a ticket sell-out.

The campaign dramatizes the thrill and shock of winning the Millionaire raffle grand prize in a way that incorporates Halloween style imagery (screams) in a fresh way. In these executions it’s the shock, surprise and happiness associated with winning, not screams of fear associated with ordinary Halloween imagery. The distressed look pays homage to classic noir movie poster style and design.

We hit our goal of selling out completely within the allotted campaign time frame. Historically, this has been very rare.