Airtel, India's largest Telecom operator sponsors India's most prestigious and richest half-marathons organised in New Delhi. The task of the communication was to move the city of New Delhi to participate in the event. While marathons are typically centered around a social cause or a milestone, the Airtel Delhi Half Marathon was about the sheer joy of running. Therefore, the commercial was shot using children and filmed in real locations in Delhi to bring back memories of our childhood when we ran for no reason at all.