Turkey has the youngest population in Europe. But most of them don’t feel free to express themselves due to traditions and social convictions. They cannot enjoy the most colourful years of their lives and eventually turn into conservative adults. This need inspired the idea: encourage people to make most of their youth before its too late by giving them the opportunity to express themselves freely. Therefore Gnctrkcll created the concept “100 things to do when you’re young” and invited its members to do funny & socially challenging acts from our list.

Since campaign required teamwork, participation and sharing, Gnctrkcll members bonded in short time: 65 fan pages were created by facebook users, one fan page reached over 200.000 fans. Over 3000 videos were sent and web site was visited 3.328.525 times. Bonding became so powerful that gnctrkcll members started their own initiative and collected 1,000,000 votes to have Facebook free on their phones. (Gnctrkcll, in return made Facebook free.) Campaign also drew attention to other promotions of Gnctrkcll: credit topping increased by 6%, over 2 million people used the McD and cinema promotions. Gnctrkcll achieved great success just in 72 days.