gnctrkcll decided to let young folks manage the brand. We developed an application on the gnctrkcll Facebook Page. Each ambassador candidate picked one of five categories to run in: shopping, event, tariffs, technology, career. They connected their social media accounts (Facebook, Instagram, Twitter, Foursquare, Linkedin, Blogspot, Tumblr) to our application.

Ambassador applicants could request votes by updating their status and sharing social media content. This content was simultaneously shown through our app and could be liked and shared by other users. 17,000 people applied. 666,013 posts were sent out. Shared content was liked 7,242,329 times. 504,269 people used the application.