Telefónica, the Spanish leading telecommunication company is celebrating a hundred years of history, and for the occasion they needed a commemorative centenary identity that

would praise the company's legacy, their successful presence and its exciting future.

The Centenary logo has been designed to create a conceptual window, made out of the Telefónica logo circles, that moves & morphs to create a distinctive pulse that evokes evolution & ongoing innovation, symbolizing the past, present & future.

The creative solution lies in maximum simplicity to create a powerful icon - that will co-exists with the Telefonica logo to guide all the brand communications & activations in 2024.