Creatively, Vodafone is positioned as the messenger of this magical moment, in the guise of “Vodafone Magic Messengers”. Our Messengers, or imps, fly to football fans wherever they are, relaying the latest incidents, scores and results. For football fans, they bring to life Vodafone’s main brand essence - ‘make the most of now’- to ensure they never miss that magical Champions League moment.

Already, Vodafone has become the most recognised Champions League sponsor. In 4 months, Vodafone has 10% higher awareness than Ford, sponsors for 15 years (TNS-Soccerscope).Vodafone’s brand image has improved by +7% (Millward-Brown).Importantly, over 2 million Vodafone customers have already signed up for Champions League news alerts and goal downloads, representing significant incremental revenue. Magic!