Situation:

Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience.

Hot to engage with skateboarding community in a country where the streets are the nightmare of any skater?

Brief:

Promote Fuel TV’s skate content among Portuguese skaters & skateboarding fans.

Objectives:

- Generate more engagement and interactions with Portuguese skate community.

- Create relevant branded content.

- Promote FUEL TV brand among skateboarding fans.

Project scale and volume:

- It all started with a limited series of boards (5 unities) to promote Fuel TV Portugal in online vídeos and stunts. After many requests, 30 more unities were produced and sold in the first week with an RRP of 200€. We are now only accepting pre-orders via www.cobblestoneriders.com

Describe the execution:

Instead of designing a sophisticated marketing strategy we designed a way to skate the unskatable…

The dynamic shape offers a perfect feet positioning for a high-speed downhill.

The traditional portuguese cork- while absorving all vibrations - increases the surface’s grip while gives a sense of lightness to the whole body.

And all converges into the heart of the board: the central wheel is designed to be the perfect counterpart of a railway track.

100% made of nylon: for less friction and a solid slide.