TBS partnered with clients who had highly entertaining and “funny” advertising. The clients, including American Express, Geico, Capital One, Pepto Max, Gain, DiGiorno and Wendy’s, showcased funny commercials during TBS’ top rated comedies.

Each :70s pod included two :30s spots (along with the :10s dedicated open and close) and featured:Program exclusivity; no other commercials aired during the crucial first commercial break.Program In-Key Identifiers (lower-third graphics) to stay tuned for “very funny” commercials.TBS “Very Funny” branded environment; an aspect that created a seamless transition from programming to commercial time.Prompts for viewers to visit www.veryfunnycommercials.com.TBS’ Very Funny Commercials were designed as a way for advertisers to rise above the clutter. A platform with editorial integrity and strict guidelines, advertisers could not just purchase a spot; they had to qualify, resulting in commercials that were entertaining and viewers that were engaged.

TBS Very Funny Commercials were more effective than ads on other broadcast or cable networks. Independent Research showed they generated 35% higher ad recall and 64% higher brand recall, as well as 81% greater ad likeability and 64% higher brand opinion. They generated $15M in new revenue from participating advertisers.