Cannes Lions
DIE 3 AGENTUR FUR WERBUNG UND KOMMUNIKATION, Dornbirn / HEAD SPORT RACQUETSPORTS / 2005
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Description
HEAD "Flexpoint" racquets are distinguished by a high degree of flexibility. However, we were not able to show a product. We took instead a plastic rod that begins to glow when it is bent. The key message: The spark of an idea ignites a new game.
Outcome
92% of the invited retailers were present at the global launch of HEAD Flexpoint technology in Mallorca in March 2005.
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