We tried to create a campaign that planted tequila as the official drink of relaxing joyful moments, and that managed to draw attention in bars when consumers were deciding what to drink.

People go to bars and night clubs to socialize and relax. We decided to show that tequila was the most recommended drink for this occasion by using the piñata, element which refers to the festive side of Mexican culture.

In Brazil, the most popular drinks in bars and night clubs are beer and vodka. Tequila used to be forgotten, appearing just as the fifth or sixth option. In bars where the posters run, tequila consumption has increased considerably, positioning it as one of the most consumed drinks.