Believe it or not, there is a town in Mexico named Tequila. In fact, all Tequila is from Tequila. Tres Agaves was the first and only brand to make that claim our own. In the spirit of Champagne, France, their tagline, “Tequila made in Tequila” gave authenticity to the brand and the place. On a modest budget, they ventured to Tequila, cast local talent, and collected assets to capture the town’s essence. In the end, the small town of Tequila and our small Tequila brand came together to tell a big story.