BriefPromote the launch of the new action-packed TV series Terminator: The Sarah Connor Chronicles - the UK premiere appearing on Virgin 1.

SolutionIn a media first, we created a mobile campaign that allows users to ‘send’ a Terminator to a friend's mobile that searches them out and pinpoints their exact location using the mobile network’s GPS technology. The machines are coming!

ResultsBanners lead to www.terminate-a-mate.com and over 20% of visitors went on to send the mobile film and ‘terminate a mate’! The campaign helped Terminator: The Sarah Connor Chronicles become Virgin 1’s highest-ever viewed show.