A radio spot to communicate the latest offer on HSBC credit cards.

Throughout all financial radio spots, hyper speed terms and conditions are notoriously incomprehensible. We discovered that this only creates greater distrust: yet we had nothing to hide. So we flipped the traditional and put a spotlight on the terms and conditions. We didn't just want to shout about them, but sing it instead. For the first time we turned what every bank hides into something worth listening to.