Cannes Lions

TERRA NOTICIAS - INTERNET PORTAL NEWS CHANNEL

DDB ESPAÑA , Barcelona / TERRA / 2010

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OVERVIEW

Outcome

• The videos had over 3,500,000 views in the first week.

• On YouTube, the main video was the most viewed in the World and the most commented on and voted for in Spain.• Although it was targeted to Spain, the video was viewed in every continent.• 43,600 blog posts and wide national and international media coverage.• The video had more than 300 spontaneous copies (spoofs).• Searches for the word UFO multiplied by 3 throughout the World (Google trends).• Terra Noticias received 3,705,583 new visits to the channel, multiplying its audience by 30. (Site census).

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