KLP is a pension fund for Norwegian public service and healthcare workers. Many of their members are among the 140.000 people in Norway who have to work on Christmas eve, while everyone else enjoy the holidays at home with their loved ones. Truly understanding the everyday life of their members has always been at the core of the KLP brand and as a part of that strategy, KLP has a tradition of running a Christmas campaign honoring those who have to work on Christmas Eve for the sacrifice they have to make.

It's Christmas Eve in a Norwegian home, as the family mother is getting dressed and ready to leave, but is looking for one last thing that she can not find. Her daughter and husband are in the kitchen preparing Christmas dinner and her son is in front of the telly watching holiday cartoons, but not looking very chipper. The mother suddenly realizes where the thing she is looking for might be, and as she sits down by her little boy, he reluctantly passes her the car keys that she needs to get to work at the hospital.

The annual Christmas campaign for KLP has been met with great anticipation over the past few years and this years' film was no exception, and was one of Norway's most favored TVCs not only during the season, but throughout the entire year. MediaCom's post-test showed an all time high awareness of KLP compared to all other brands in the finance sector and a record striking 61% responded liking the film "very much".