Technology plays such an important role in our day-to-day life that it is hard to imagine our lives without. Telenet, a telecom brand, has contributed to this important role, specifically for the Flemish population. However, many Flemish inhabitants are not aware of this. In order to know how life without any of the modern technology used to be, Telenet and Studio Brussel turned back in time. Telenet built a traditional house of the 80s, where a radio host of Studio Brussel lived and made radio for one week. And on top: everyone who wanted to re-experience the 80s was invited to stay over for a weekend.

We first searched a house of the 80’s in the most popular city in Belgium: Antwerp.

After stripping the whole house, we redecorated this house with a lot of 80’s stuff. In Villa 84 there is no modern technology. Only technology of the eighties: a fixed phone, a tube with video recorder, a tape recorder and all kinds of other technology typical for this time period. Smartphones unfortunately had to be left at the entrance, but all visitors got a “fashionable” 80s-outfit instead. The interior of the house is completely adapted to the 80s: every room has been restyled to perfection. For example, in the game room, you can play the best 80s games on the original arcade console. And in the kitchen you can find the typical kitchenware and food from the 80s.

Bannering rundates: 18-20/03, 25-27/03, 31/3 tot 3/4, 8-12 april impressions 863.403, clicks 2.261.

We had 12 post on the Telenet Facebook page with a total of 1.696.714 impressions and 20.790 clicks and a reach of 910.376 people. On social people reacted very well.

On the Facebookp age of studio Brussels we had more than 20 post with a lot of engagement and fun reactions.

Radio we had over 200.000 listeners.

Other media picked it up as well, such as newspapers on and offline, famous people etc..