The film we made used a metaphor to describe our navigator product as a close friend in your car.

Through introducing our new navigator, we want to show consumers that our product is just incredible. It’s so functionally powerful and exceeds their expections for onboard navigator ever.

It takes you anywhere you want, to see friends and relatives you haven’t met for a long time, places you’ve never been to. It helps you locate gas station and great restaurants, looks up weather forecast, searches for music you like, etc. It fulfills all your needs and exceeds your expectations for onboard navigator.

The film we made was viewed and forwarded by consumer more than 2 million times online and it is also widely spread via mobile devices. This incredible onboard navigator also initiated extensive discussions and search in online car owner forums and consumer groups. The revenue from online pre-sale exceeded 2 million RMB within 3 hours. The sales grew 300% 4 months later and creep up to the top of the onboard navigator category.