Cannes Lions
BBDO NEW YORK, New York / ANDAZ HOTELS / 2013
Overview
Entries
Credits
Description
How do we find a way to inspire their service staff that both exemplifies Andaz’s design aesthetic and captures the staff’s unique dedication to service?
Execution
We created a transformative design expression that converted its previously ordinary looking staff area into a space that enshrined its staff’s values.
We chose a unique design leitmotif - chalk art. Then, we commissioned internationally acclaimed chalk artist, Dana Tanamachi, to bring the Andaz tenets to life. The result was a series of elaborately hand drawn wall murals that celebrated Andaz's credos.
The Andaz staff sees it immediately upon arriving via the staff entrance.
Outcome
This design piece has been so well-received by the staff and management that they plan on incorporating it into other Andaz locations.
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